China is the world's largest producer and consumer of home appliances, with large production and sales and rapid growth. Especially in the rural market, the penetration rate of air conditioners and refrigerators is still relatively low, and the demand potential is large. The demand for home appliances is closely related to residents' income, housing area, power facilities, services and concepts. At this stage, the potential of the rural market has not been fully released. The unique low-cost advantage and perfect parts matching system make Chinese household electrical appliances have unparalleled price competitiveness in the international market. The proportion of exports in total sales and the growth rate of exports have increased year by year, and OEM is the main model. Reducing the export tax rebate rate, although it will inhibit the growth of home appliance exports, also has the effect of preventing excessive bidding and avoiding anti-dumping, which is of long-term significance for cultivating and developing overseas markets.